This Week On Twitter: Rules Of Social Media, Romney Parody Accounts And Twitter Vs Pinterest

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes the thirty six rules of social media, how visual content rules social networking, Twitter’s suspension of a Mitt Romney parody account, how Twitter generates ten times more revenue than Facebook and Pinterest combined for Amazon and a look at how brands do customer service on Twitter.

Here are our top 10 Twitter stories of the week.

1. The 36 Rules Of Social Media [INFOGRAPHIC]

Everyone’s an influencer. The consumer is out for himself (not for you). Optimize content. It’s an organism, not a process. Think past vanity metrics (like followers). Update your Facebook Page… or delete it. Good advice, right? As much as it frustrates marketers, the business of social media is as much an art as it is a science, but there are some tried and tested rules and guidelines that justwork. And brands, new and old, need to pay attention.

2. Why Photo And Video Shares Rule Social Media [INFOGRAPHIC]

Did you know that more than one third of all links shared on Twitter are images? Indeed, throughout social media sharing photographs and other visual content is the number one way to engage with fans and followers. On Facebook, photos generate twice as many Likes as text updates, and videos are shared twelve times more than links and text posts.

3. Twitter Suspends Romney Parody Account Just Before Speech

In a move that brings to mind Twitter’s recent suspension of Guy Adams (after he criticized Twitter advertiser NBC for its lackluster Olympics coverage), a Mitt Romney parody account, @MexicanMitt, was suspended last night – just before Romney gave his speech. Where’s the similarity? #RomneyRyan2012 was a promoted trend last night – and promoted trends are not cheap.

4. Twitter Shares Generate 10X More Revenue Than Facebook, Pinterest Combined, Says Amazon [STUDY]

Much has been made of Pinterest’s rapid rise to social media darling and, more importantly, website referral traffic monster. Indeed, Pinterest’s female-friendly demographic has quickly established the pinboarding platform as a better source of referral traffic than Twitter, Bing and Stumbleupon, and a Shopify study back in May suggested that Pinterest users were more likely to buy and spend twice as much as referrals from Facebook or Twitter. Not so, says Amazon.

5. How Do Brands Do Customer Service On Twitter? [INFOGRAPHIC]

Customer service is an integral part of any business’ operations. Answering complaints, fielding questions and providing feedback can make or break your reputation. And Twitter offers a prime two-way communication channel for any business, whether bootstrapping or budgeting billions. This infographic from ZenDesk explores how companies use Twitter for customer service – and how their customers feel about their efforts.

6. How Social Media Brings Power To The People [INFOGRAPHIC]

Did you know that there are more devices connected to the internet than there are people on Earth? Yes, some of these belong to drug dealers. But beyond this unfortunate truism, the massive rise in affordable, portable technology has meant that we – all of us – are now empowered to react to the events around us in a real time basis. We are now the journalists. We are now part of the story. For the first time in history, the power is with us.

7. SHOWDOWN: Email Vs Social Media Marketing – Which One Deserves Your Dollars? [INFOGRAPHIC]

We’ve looked at a couple of studies of late that have compared the merits of email versus social media marketing, and the results are in: email stillconverts better than either search or social networking, and brands who have abandoned their mailing lists completely for the glittering lure of Facebook and Twitter might end up regretting it.