Top 10 Branded Videos: GoPro Shows It Doesn’t Need Jaw-Dropping Footage to Create Buzz

These kooky owls are enough

It's well-known that GoPro's products market themselves, filming jaw-dropping footage around the world that online viewers can't seem to get enough of. But a new clip on this week's Adweek/VidIQ top branded video chart shows the brand doesn't necessarily need over-the-top or interesting scenery to build online buzz. It just needs a pair of owls and some music.

GoPro uploaded "Owl Dance-Off" on Feb. 6, and the clip has amassed 3.59 million YouTube views and more than 9,900 Facebook shares, giving it the No. 8 spot on this week's chart. The minute-long video captures the mesmerizing moves of two owls sitting in a front yard. But it's not just the loopy owls that are grabbing viewers' attention: The video is set to a synthesized song from the band Aquadrop.

Meanwhile, Ford's Valentine's Day stunt grabbed the No. 1 spot on this week's chart. The car maker set up hidden cameras inside a Mustang GT to film a mock dating show with stunt car driver Prestin Persson. The clip has been watched 7.4 million times since it hit the Web on Feb. 6.

A handful of Super Bowl spots from Nissan, Budweiser and Dodge are still clinging to the chart two weeks after the game. And President Barack Obama's "It's on Us" clip that aired during last week's Grammy's also made this week's cut.

Here is the full list of last week's top videos. 


NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.