Coca-Cola has a creative way to entice you to download its mobile app: Stage an outdoor event with some popular dancers and upload the footage to YouTube.
The soda giant makes this week’s Adweek/VidIQ top 10 branded video chart with a two-minute video promoting the Just Dance mobile app created as part of its partnership with Ubisoft. But instead of peddling the app with boring (and ineffective) banners, Coke set up a large crate at Paris’ Place St Lazare on Sept.
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