Today's Secret to Viral Marketing? One Clever Real-World Idea

5 tips for building global buzz from out-of-home ads

Want to create the next viral marketing smash online? Start by thinking outdoors and small. 

Over the past few years, some of the most interesting—and nationally recognized—marketing campaigns that swept across the Internet began with inexpensive, local media buys or stunts. If such a campaign takes off on social media, that modest investment gets your brand or cause in front of millions of eyeballs.

"What a few people experience live can be shared with millions when the outdoor idea works as an eye-opening or simply entertaining stunt," said Per Pedersen, Grey's deputy worldwide chief creative officer.

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