TNT Makes Social Push for NBA Playoffs

Turner Sports is following the lead of Time Warner sibling CNN by diving headlong into social media.
 
The cable network is weaving Facebook and Twitter into its “40 Games in 40 Nights” campaign to promote its coverage of the NBA playoffs, which kick off April 19. The centerpieces of the campaign are an NBA on TNT Facebook fan page and the use of Twitter by eight of TNT’s on-air hosts and analysts.
 
TNT is setting up Twitter accounts for studio talent Ernie Johnson and Kenny Smith, along with feeds for reporter Craig Sager.