Time Inc., Getty Images to Resurrect Life Online

The executives at Time Inc. clearly believe in eternal Life.

The publishing giant announced on Sept. 23 that the venerable Life magazine will once again be reincarnated, this time as Life.com. Time Inc. has partnered with photo syndicator Getty images to jointly launch Life.com as a destination for thousands of new and classic photos sometime in early 2009.

The new version of Life, perhaps best known for its iconic images of presidents, war and Hollywood icons from the 1950s and 1960s, follows the 2007 closure of the most recent Sunday supplement version of the magazine. Now, Time Inc. is looking to leverage the power of the Web to be both timely and deep, as Life.com wil publish 3,000 new images each day from across the globe, while also housing archives of thousands of Life magazine photos from the 1930s through the 1990s.

Executives said that Life.com will look to leverage the growing prominence of image search on engines like Google to drive traffic to the new site. In addition, Life.com will feature several consumer-friendly offerings of the Web 2.0 variety, including the ability to share photos with friends and create special interest photo collections. Users will also be able to purchase photo albums of user-generated albums on the site.