TikTok Becomes Innovation Partner of Black Tech Fest in the UK

The digital conference, founded by Colorintech and Informa Tech, is set for Oct. 13 through 15

Black Tech Fest was founded by Colorintech and Informa Tech, the organizers of London Tech Week Black Tech Fest
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TikTok marked U.K Black History Month by reaching a multiyear partnership with the Black Tech Fest digital conference, under which the video creation platform will become an innovation partner and help boost awareness of the event by livestreaming sessions and promoting it on its platform.

Black Tech Fest was founded by Colorintech and Informa Tech, the organizers of London Tech Week. The event is set (virtually) for Oct. 13 through 15.

The goal of Black Tech Fest is to help Black professionals expand their network and influence while celebrating inclusion and allyship in the technology sector.

TikTok head of business marketing for Europe Trevor Johnson will be a keynote speaker at the event, and TikTok will host a panel session during which leading Black creators will discuss how they have used the platform to build successful businesses.

Eligible students attending the event will be fast tracked through the initial application stages of TikTok’s 2021 European campus graduate and internship roles.

On-platform, later this month, TikTok will present Black History, Black Present, Black Future, an employee-led campaign made up of events, livestreams and discussions aimed at educating users, employees and partners on Black history in the U.K.

Other sponsors of the inaugural Black Tech Fest include Accenture, Adobe, eBay, Google, Just Eat and WPP.

Johnson said in a statement, “Black Tech Fest is an important celebration of Black culture and a driver of a more inclusive technology industry. We’re delighted to be partnering with them over the coming years, working together to help Black professionals expand their network and influence. TikTok has a thriving Black community, and we’re excited to celebrate them this Black History Month—and beyond—by focusing on their joy, their stories and their individuality.”

Colorintech co-founder Dion McKenzie added, “We’re excited about partnering with TikTok. This partnership will elevate the discussion around race equity, inclusion and tech’s role in connecting people around purpose. Its commitment to give the stage to Black influencers will ensure that we celebrate Black culture.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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