Facebook’s increased focus on mobile advertising is something to take into consideration when planning for Facebook marketing. Mobile ads have more prominence and have so far shown to be more engaging than right column ads on desktop.
Looking to tackle the mobile audience? Learn more with the Facebook Marketing Bible: The Leading Resource for Marketing and Advertising on Facebook.
This week, we have included a new summary on mobile ads which provides a comprehensive overview of how businesses can buy ads specifically for mobile customers. We have also updated with information on the definition of “People Talking About This” and a case study about customer service tactics on Facebook.
About the Facebook Marketing Bible
The Facebook Marketing Bible has enabled thousands of brands, app developers, content publishers and businesses of all sizes to do more with Facebook, from the basics of creating a successful fan page, to the complexities of social plugin integration on an off-Facebook website.
The Facebook Marketing Bible includes hundreds of pages of strategies, comprehensive how-to guides and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook. Take a tour of the Facebook Marketing Bible.
Recent Additions to the Facebook Marketing Bible
- Mobile Ads
- Customer Service in the Restaurant Industry: Eat24
- How to get more value out of Facebook promotions by integrating Open Graph
- ‘People Talking About This’ defined
- Word of Mouth at Scale with Facebook: Understanding PTAT
The Facebook Marketing Bible is now on Twitter! Follow us @FBMarketBible and feel free to contact us with any questions or topic suggestions.