This Startup Just Acquired 8 Game Apps to Build a Mobile Ad Network

9-month-old Maple Media now boasts 12 million monthly users

Action sports can be mobile games, too. Maple Media
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Maple Media raised $30 million in funding last February and probably just spent a decent chunk of it, acquiring eight mobile game apps from Quebec, Canada-based Ratrod Studio for an undisclosed sum.

The acquisitions of note are Snowboard Party and Skateboard Party (which includes Snowboard Party, Snowboard Party: World Tour, Mike V: Skateboard Party, Skateboard Party 2 and Skateboard Party 3 ft. Greg Lutzka). These action-sports games claim 50 million downloads combined. Other Ratrod games in the deal include Hockey Fight, Drift Mania Championships and Drift Mania: Street Outlaws. The purchase follows Maple Media’s pickup of another game app, JRummy, two months ago.

After such a shopping spree, the 9-month-old startup now has a network of 12 million monthly users. For all the hoopla around Google and Facebook’s duopoly, smaller players are still trying to build ad networks of their own.

“We don’t really have to go up against them,” said Maple Media CEO Michael Ritter, who previously served as an exec at notable games developer Jam City. “There’s a lot of [opportunities] that exist for all kinds of brands and advertisers.”

His Los Angeles-based company will have to compete not just with Facebook and Google in the mobile gaming ads market, but also with names like Glu Mobile, Zynga and many others. Maple Media specializes in casual mobile games—where players spend 10 to 15 minutes on an app as opposed to hours.

And while the company works with advertising partners such as Admob, Mopub, AdColony, AppLovin, Rubicon Project and InMobi, it intends to sell more inventory directly in the future.

“That’s where we want to get to,” Ritter said.

@Chris_Heine Christopher Heine is a New York-based editor and writer.