There Are Never Enough Stunts in Video Game PR

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A co-worker recently chatted us up about his days in video game PR, and man, did it sound challenging. A slew of new games coming out all the time, and fewer and fewer writers that cover them.

Time to get creative.

One recent pitch we just heard about: Head down to the Nintendo World Store in Rockefeller Center on Saturday from 2-6 PM to play Mario Kart Wii against actor and racing enthusiast Jason Priestley.

Yup, as in Jason Priestly from Beverly Hills 90210. We are sooooo there!