The Weather Channel’s Headlines Got Unusually Snarky After Trump Announced He’s Ditching Climate Deal

'So, what happens to Earth now?'

President Trump announced today to remove the United States from the Paris climate accord, so The Weather Channel edited its homepage accordingly. Sources: Getty Images,
Headshot of Sami Main

As President Donald Trump gathered press and supporters in the Rose Garden this afternoon to announce his decision to remove the United States from the Paris climate accord, The Weather Channel’s website shot back with a few choice headlines.

The site’s homepage looked like a rebuttal of that controversial decision, with headlines like “So, What Happens to Earth Now?,” “Still Don’t Care? Proof You Should,” “… and More Proof.” Those articles linked to various pieces of evidence that prove the existence of climate change.

“To be clear, we don’t do politics,” said Neil Katz, editor in chief of and head of global development at The Weather Company. “We do science, and today science took a shot on the chin.”

The move led to some levity on Twitter, with everyone from politicians to celebrities chiming in:

“We believe The Weather Channel’s job is to keep people safe from severe weather,” Katz said. “Climate change makes the risks greater for millions of Americans who are already feeling the effects. When we see the nation move in a direction that stands in the face of science, we feel it’s important to lay out the facts.”

It could take up to four years for the United States to complete its withdrawal from the Paris climate accord. Several world leaders have already condemned Trump’s decision.

“The story is far from over,” said Katz, “and we’re optimistic that decisions rooted in scientific principles will ultimately win the day.”

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.