The New York Times, Canoe Experiment with Ads for Visitors from Twitter
If Kim Kardashian can make money for tweeting, why can’t news organizations? AdAge.com examined efforts by The New York Times and Canadian news publisher Canoe to monetize their Twitter activity.
The New York Times Online began selling ad packages that appear exclusively for visitors who arrive via social-media sites such as Twitter and Facebook, and advertisers can buy certain shares of those readers, according to AdAge.com.
The New York Times Media Group senior vice president and chief advertising officer Denise Warren told AdAge.com:
We’re taking a bit of a wait-and-see approach on that one.
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