The New Philly Tourism Billboard Says…

The Greater Philadelphia Tourism Marketing decided to update its “With Love, Philadelphia XOXO” tourism campaign with help from fans and residents, who’ve spent recent weeks submitting their ideas for the slogan that should appear on the billboard. After 2,711 entries from 42 states, the winner and nine runner-ups were announced this morning in a video, attached above and unveiled on the organization’s website Facebook page, and other online locations.

The winner, Mary K., gets her slogan and name on an I-95 billboard and a weekend Philly getaway with passes to major attractions. Contest factoid – “After Rocky, Ben Franklin was the second-most name-dropped person at 102.”