The Making Of A Viral Video Hit: Betty White Raps [Case Study]
Have you ever wondered what goes into creating a successful branded viral video? Brands go viral all the time, from Old Spice to Skittles, but what goes on behind the scenes to catapult these brands to viral fame? I spoke to Steve Terrell, Senior Vide President of Sales, Marketing and Public Relations at The Lifeline Program, to glean a little insight into the making of their latest viral campaign—‘Betty White Raps ‘I’m Still Hot’ with Luciana’.
Have you ever wondered what goes into creating a successful branded viral video? Brands go viral all the time, from Old Spice to Skittles, but what goes on behind the scenes to catapult these brands to viral fame? I spoke to Steve Terrell, Senior Vide President of Sales, Marketing and Public Relations at The Lifeline Program, to glean a little insight into the making of their latest viral campaign—‘Betty White Raps ‘I’m Still Hot’ with Luciana’.
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