The Importance of a PR Internship (Plus: How to Cultivate a Mentor)

This is a guest post by Courtney Lukitsch, principal and founder, Gotham PR

PR pros understand that ambitious students are often left with scant information about how to find the best internship, and they also know how crucial it is for them to score one.

In fact, a study published in The Atlantic boldly states that a well selected internship at the right firm might be the most beneficial hiring asset employers look at post-university.

While popular culture may find humor in the mid-to-late career opportunity, as seen in the newly premiering film The Intern, the majority of successful PR executives at every level can wax poetic about their most formative or inspiring internship.

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