The Facebook Marketing Bible – April 2009 Edition is Now Available

Facebook Marketing Bible

The newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 40+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook – April 2009 Edition is now available!

The Facebook Marketing Bible has been purchased by hundreds of agencies, marketers, social application developers, entrepreneurs, and educators, and is the leading resource on Facebook marketing today. It is also available in French, Spanish, and Italian. (A special edition for agencies and big brands is now also available.)

The densely-packed Facebook Marketing Bible contains four detailed sections: Tools for Guerilla Marketers, Tools for Advertisers, Tools for Application Developers, and Tools for Webmasters. Each part outlines the best available channels and strategies for reaching your audience inside Facebook. Please see the full table of contents below.

In addition, Inside Facebook is happy to announce that through April 30th all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit, courtesy of Facebook (terms).

The April 2009 edition includes updates on the following topics:

  • The most detailed information and recommended next steps on Facebook’s redesign of Facebook Pages / Public Profiles anywhere. With “Facebook Pages 2.0,” what used to be known as Facebook Pages are now becoming “public profiles.” These big changes to Facebook changes mean marketers need to think in entirely new ways about how to reach and engage users inside Facebook through Facebook Pages/Public Profiles. We’ve broken down all the new elements piece by piece and offered detailed and specific advice for marketers hoping to reach more users inside Facebook than ever before – including details on Facebook’s new SMS service, Page invitations, and home page stream. See the table of contents below for more details.
  • The latest tools for webmasters to drive more traffic to their site through Facebook Connect and Facebook Share. With Facebook Connect and Facebook Share, publishers have new opportunities for both enriching their sites with deeply social features and leveraging Facebook’s powerful feed system for driving traffic to their site. Get new details on metrics early Facebook Connect partners are seeing, and learn how to optimize your Facebook Share integration.
  • New tools for advertisers to target their Facebook Ads better than ever before. With Facebook radius and language targeting, advertisers now have the ability to reach their target audiences in much more powerful ways. Learn how to use these new tools to get the most out of your performance marketing dollars.
  • New opportunities and policies for applications in the home page stream. With the new stream, developers have unprecedented access to the News Feed through Feed Forms. Learn more about how you can use Feed Forms to maximize your distribution inside Facebook, as well as new policies applying to the way you can use feed stories.
  • Plus, more updates on the Facebook Home Page Redesign, tools for Pages, and more.

Facebook Marketing BibleFor those interested in learning more, click the purchase link above. The price is $49, or $79 with three months of free updates emailed directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic!


Table of Contents

Introduction

I. Tools for Guerilla Marketers

1. Profile Page

2. Pages / Public Profiles

  • “Facebook Pages 2.0″
    • The New Wall Tab – Making Pages More Dynamic and Viral
    • Status Updates – Now for Pages, Too
    • Application Boxes – Changing Places
    • Tab Management – Choosing a Landing Page
    • Conclusion – Facebook Learning from Twitter, Pages Getting Better
  • The Future of Sharing on Facebook: A Hybrid Public/Private Model
  • Adding Custom Modules to Your Page
  • Strategy: Groups and Pages have some similarities. Which makes more sense?
  • Strategy: I’ve just created a Page. How do I promote it?
  • Group to Page Migration
  • Guidelines for Promoting Pages Outside Facebook
  • Official vs Unofficial Pages
  • Pages and SEO
  • Ways Page Owners Can Restrict Content for Underage Users
  • How to Import Your Blog into Your Public Profile
  • Page Invitations
  • SMS Service for Pages
  • More Features Coming Soon

3. Groups

  • Strategy: What about spamming existing groups?
  • SEO

4. Events

  • Events API
  • Events SEO

5. Notes and Photos

  • Events API
  • Events SEO

6. Messages