The Facebook Marketing Bible – April 2009 Edition is Now Available

The newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 40+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook – April 2009 Edition is now available!

The Facebook Marketing Bible has been purchased by hundreds of agencies, marketers, social application developers, entrepreneurs, and educators, and is the leading resource on Facebook marketing today. It is also available in French, Spanish, and Italian. (A special edition for agencies and big brands is now also available.)

The densely-packed Facebook Marketing Bible contains four detailed sections: Tools for Guerilla Marketers, Tools for Advertisers, Tools for Application Developers, and Tools for Webmasters. Each part outlines the best available channels and strategies for reaching your audience inside Facebook. Please see the full table of contents below.

In addition, Inside Facebook is happy to announce that through April 30th all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit, courtesy of Facebook (terms).

The April 2009 edition includes updates on the following topics:

  • The most detailed information and recommended next steps on Facebook’s redesign of Facebook Pages / Public Profiles anywhere. With “Facebook Pages 2.0,” what used to be known as Facebook Pages are now becoming “public profiles.” These big changes to Facebook changes mean marketers need to think in entirely new ways about how to reach and engage users inside Facebook through Facebook Pages/Public Profiles. We’ve broken down all the new elements piece by piece and offered detailed and specific advice for marketers hoping to reach more users inside Facebook than ever before – including details on Facebook’s new SMS service, Page invitations, and home page stream. See the table of contents below for more details.
  • The latest tools for webmasters to drive more traffic to their site through Facebook Connect and Facebook Share. With Facebook Connect and Facebook Share, publishers have new opportunities for both enriching their sites with deeply social features and leveraging Facebook’s powerful feed system for driving traffic to their site. Get new details on metrics early Facebook Connect partners are seeing, and learn how to optimize your Facebook Share integration.
  • New tools for advertisers to target their Facebook Ads better than ever before. With Facebook radius and language targeting, advertisers now have the ability to reach their target audiences in much more powerful ways. Learn how to use these new tools to get the most out of your performance marketing dollars.
  • New opportunities and policies for applications in the home page stream. With the new stream, developers have unprecedented access to the News Feed through Feed Forms. Learn more about how you can use Feed Forms to maximize your distribution inside Facebook, as well as new policies applying to the way you can use feed stories.
  • Plus, more updates on the Facebook Home Page Redesign, tools for Pages, and more.

For those interested in learning more, click the purchase link above. The price is $49, or $79 with three months of free updates emailed directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic!

Table of Contents


I. Tools for Guerilla Marketers

1. Profile Page

2. Pages / Public Profiles

  • “Facebook Pages 2.0″
    • The New Wall Tab – Making Pages More Dynamic and Viral
    • Status Updates – Now for Pages, Too
    • Application Boxes – Changing Places
    • Tab Management – Choosing a Landing Page
    • Conclusion – Facebook Learning from Twitter, Pages Getting Better
  • The Future of Sharing on Facebook: A Hybrid Public/Private Model
  • Adding Custom Modules to Your Page
  • Strategy: Groups and Pages have some similarities. Which makes more sense?
  • Strategy: I’ve just created a Page. How do I promote it?
  • Group to Page Migration
  • Guidelines for Promoting Pages Outside Facebook
  • Official vs Unofficial Pages
  • Pages and SEO
  • Ways Page Owners Can Restrict Content for Underage Users
  • How to Import Your Blog into Your Public Profile
  • Page Invitations
  • SMS Service for Pages
  • More Features Coming Soon

3. Groups

  • Strategy: What about spamming existing groups?
  • SEO

4. Events

  • Events API
  • Events SEO

5. Notes and Photos

  • Events API
  • Events SEO

6. Messages

7. Status Updates

8. Share / Posted Items

9. Mini Feed and News Feed

10. Feed Importing

> Data: Latest US Facebook Age and Gender Demographics

> Recommended Strategies for Guerilla Marketers

II. Tools for Advertisers

11. Social Ads

  • How Specialty Brands are Driving Sales on Facebook

12. Engagement Ads

  • Summary of ad units available to Facebook advertisers
    1. Sponsorship Units on the New Facebook Home Page
      • Social Video Ads
      • Sponsored Virtual Gifts
      • Events Ads
      • Pages Ads
      • Polling Ads
    2. Advertising in the New Facebook News Feed
    3. Advertising on the Profile Page (and other pages)

13. Virtual Gifts

  • The Future of Virtual Gifts on Facebook
  • Scheduled & Holiday Virtual Gifts

14. Performance Ads

  • Radius and Language Targeting

15. Localization Opportunities

16. Integrated Opportunities

17. Facebook Platform Ad Networks

  • List of Leading Facebook Platform Ad Networks
  • What eCPMs do apps charge? Data from Facebook application developers

18. Facebook Platform Application Sponsorships

  • List of Leading Facebook Platform Sponsorship Resellers/Rep Firms
  • Strategy: Why sponsor applications when I can sponsor Facebook itself?

19. Specialized Facebook Platform Advertising Service Providers

> Recommended Strategies for Advertisers

III. Tools for Application Developers

  • Strategy: What is the Right Way to Market Through Facebook Applications?
  • Strategy: Where do most new application users come from?

20. Profile Box

  • 5 Things Developers May Not Know About the Facebook Redesign
  • Profile Integration: Tour of New Facebook App Settings

21. Application Tabs

22. Application Info Sections

23. Designing Feed Stories

  • Strategy: Designing High Performance Feed Items
  • News Feed Optimization: Strategies and Techniques

24. Feeds 2.0

  • Feed Forms
  • Feed Clustering
  • Action Links
  • Policy Update: All Feed Story Calls to Action Must Now be Action Links

25. Feed Publisher

  • Publishing in the Feed with Feed Comments

26. Requests / Invitations

  • Policy Updates: Requiring Invites to Access Hidden Features, Offering Incentives for Invites, Ads on Profile Page Prohibited
  • Strategy: Facebook’s Evolving Approach to Platform Governance
  • Sending Application Invitations to Non-Facebook-Members

27. Chat Invitations

28. Facebook Notifications

  • Chat Integration: Facebook Wants More Synchronous Notifications
  • Policy Update: Bulk Pre-Selection Prohibited
  • Spammy Affiliate Marketers Sure to be Shut Down

29. Email Notifications

  • Updates: Email’s Status as Core Application Marketing Channel in Doubt

30. Application Bookmarks

31. Application Directory

32. Status Updates & Donations

33. Demographic Restrictions

34. Verification and Certification

  • Great Apps Program
  • Application Verification

35. Translations

  • Data: Stats on Facebook Apps Built for International Markets
  • Tutorial: Translating Your Applications Using Facebook’s Crowd-sourced Translation Service
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The Facebook Marketing Bible – Current Edition
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36. Analytics Tools

  • List of Leading Third-Party Facebook Platform Analytics Providers
  • New Metrics for Developers with Facebook Profile Redesign

37. Search Engine Optimization

38. Mobile

  • Facebook for iPhone and Connect for iPhone

39. Customer Service

40. Custom Tags

> Poll: Which viral channels do Facebook users hate most about apps?

> Recommended Strategies for Application Developers

IV. Tools for Webmasters

41. Facebook Connect

  • Overview: Integrating Facebook Connect with Your Website
  • Related: Google Friend Connect
  • Examples: 40 Sites Live with Facebook Connect Today
  • Variety of Facebook Connect Plugins Now Available for Blogs and Wikis
  • Citysearch: Each Item Shared Through Facebook Connect Generates 30 Clicks

42. Comments Box Widget

43. Live Feed Widget

44. Facebook Share