The Biggest Names in Ad Tech Merge; Sports Meets Fashion With Erin Andrews: Friday’s First Things First

Plus, Square now accepts credit card payments for CBD merchants

side-by-side of Outbrain + Taboola logos
Speculation over a potential merger of the two companies has been mounting for years.
Outbrain, Taboola

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

When Two of the Biggest Names in Ad Tech Merge, What Comes Next?

After years of speculation—more than a decade to be precise—two of the biggest names in ad tech today announced a merger. Outbrain and Taboola inked a deal that leadership hopes will rival the likes of Amazon, Facebook and Google for ad spend. In light of the announcement, there are, of course questions—the biggest one being what took so long? Adweek caught up with Taboola CEO Adam Singolda and Outbrain CEO Yaron Galai for the answer.

Read moreWhen two of the biggest names in ad tech merge, what comes next?

Erin Andrews Designed a Subtle Sportswear Line With the NFL

From the field to the runway? Well maybe not the runway, but sports reporter Erin Andrews is bringing fashion to football fans in partnership with the NFL. Featuring pieces like drawstring hoodies and bomber jackets, the clothing line WEAR has “something women could wear anywhere and everywhere.” The sports journalist is certainly making moves as a reporter, Dancing With the Stars co-host and now designer.

Read more: Erin Andrews embarks on new, fashionable venture.

Square Welcomes CBD Merchants

The gold rush to enter the $20 billion CBD market is heating up with Square throwing its hat in the ring among other big players like Shopify and BigCommerce. But Square is upping the stake by making it easier to accept payments from any credit company and other initiative. The brand’s move could give CBD brands more legitimacy, but there’s still a lot to be done to educate merchants and customers.

Read more: Square can now accept credit card payments for CBD merchants.

Just Briefly: The Rest of Today’s Top Insights and News

Ad of the Day: Thinx Imagines a World Where Men Get Periods and How It Would Change Our Culture

Would our society have an easier time talking about menstruation if it were a truly shared experience? That’s the question “period-proof” underwear brand Thinx and agency BBDO New York pose in their new campaign, “MENstruation.” With a spot showing the everyday moments that would be changed or created if boys and men dealt with periods, the brand seeks to boost its awareness nationally while also starting a conversation about social balance and empathy.

Hispanic Heritage Month: 4 Questions With Esther “E.T” Franklin, evp, managing director global strategy and cultural fluency, Spark Foundry

How do you make sure diverse voices are heard in your company?

People today lean into ancestral and inclusive ties, which play a significant role in shaping decisions on the brands and experiences that they will bring into their lives. For that reason, “cultural fluency” is built into the core of how we work at Spark Foundry. It is essential to how we create impact-driving solutions that resonant with consumers in a culturally bold world. Within the agency, we have organically created a “cultural fluency” task force—led by a group of diverse voices. This coalition of allies and experts function as one body—amplifying their voices and experiences in a variety of ways to elevate capabilities in this area.

Recommended videos