The 2019 holiday shopping season is finally underway with $7.4 billion in online sales on Black Friday, marking 19.6% growth year-over-year (YOY).
That’s according to figures from data provider Adobe, and puts Black Friday 2019 $500,000 behind Cyber Monday 2018, which holds the record for the biggest day in U.S. ecommerce to date. Adobe forecasts $9.4 billion in sales on Cyber Monday 2019 for an increase of 18.9% YOY.
Figures from software company Salesforce were slightly lower—$7.2 billion for 14% YOY growth—but Salesforce nevertheless agreed 2019 was the biggest Black Friday ever.
Like Thanksgiving
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