The Application Directory Dilemma (Facebook to Launch Redesigned Application Directory)
When it comes to promoting applications in the application directory, Facebook, MySpace, Bebo, Hi5, and other social networks face a challenging dilemma balancing user, developer, and their own interests.
- Users want to be able to find the most relevant applications quickly and easily.
- Platforms also want users to be able to find the most relevant applications quickly and easily.
- Developers want as much free promotion for their applications as possible.
- Platforms want to motivate developers in the right direction by providing free promotion to those that perform well on goal metrics.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in