For those looking to find the next great app or campaign idea on Facebook, turning to what Facebook users are already doing on the site with the basic tools Facebook provides can often be instructive. So, what can we learn from the 25 Facebook Groups that have reached at least 1 million members?
- Facebook users love to be a part of a group that’s about breaking records. Two of the largest groups on Facebook, including the largest at over 5.8 million members, are simply about forming the largest Facebook Group, and nothing more.
- Facebook users love genealogy. Groups based on “social experiments” to see who’s related are very popular – much like some of the largest Facebook applications.
- Facebook users love to use Facebook Groups to protest Facebook. Ironically, whenever there’s a big change on the site, most users use the site itself to protest the site, presumably because it offers the best functionality for building a movement.
- Facebook Groups can be effectively used to promote causes.
- Brands can subtly use Facebook groups for promotion. For example, Portaflores.com and Tramp Magazine both have groups with more than 1 million people. Users have also started Facebook Groups either supporting (1,000,000 Strong for Stephen T Colbert) or “against” (I Dont care How Comfortable Crocs Are, You Look Like A Dumbass) brands, too.
With the new Facebook redesign, Facebook Groups don’t have nearly as much visibility on the home page stream. This could be a great time for creative marketers to borrow some best practices for their campaigns. So, without further ado…
The 25 Facebook Groups with Over 1 Million Members
1. Let’s break a Guinness Record! 2010! The Largest Group on Facebook! (5,894,904 members)
2. Six Degrees Of Separation – The Experiment (4,437,060 members)
3. Feed a Child with just a Click! (4,206,122 members)
4. We Will Not Pay To Use Facebook. We Are Gone If This Happens (4,163,024 members)
5. Facebook Developers (3,352,805 members)
6. Let’s set and break a Guiness Record!!!! Approved by guinnessworldrecords.c (2,730,202 members)
7. MILLIONS AGAINST FACEBOOK’s NEW LAYOUT & TERMS OF SERVICE (2,671,766 members)
8. 2.4 MILLION STRONG GROUP FOR GENERAL DISCUSSION. INVITE ALL! (2,477,345 members)
9. We Will Not Pay To Use Facebook. We Are Gone If This Happens ►► INVITE ALL! (2,198,890 members)
10. Can We Get All Facebook Users in one group ???? by Danilo Mastrantoni (2,028,955 members)
11. If you remember this you grew up in the 90’s … ->hahagreat.com (1,911,224 members)
12. ENCUENTRA A TU DOBLE EN FACEBOOK… ¡GRATIS! (1,909,917 members)
13. Petition Against the “New Facebook” (1,744,735 members)
14. We Hate The New Facebook, so STOP CHANGING IT!!! (1,591,344 members)
15. I Dont care How Comfortable Crocs Are, You Look Like A Dumbass. ->fan FHS (1,456,757 members)
16. COMO PONER EL FACEBOOK DE ANTES (APLICACION) (1,392,429 members)
17. L’ ALBERO GENEALOGICO (1,366,747 members)
18. Ultimate Social Experiment™ (1,359,792 members)
19. ÁRBOL GENEALÓGICO MUNDIAL (1,299,463 members)
20. The Largest Facebook Group Ever (1,287,632 members)
21. I Want To Punch Slow Walking People In The Back Of The Head (1,281,507 members)
22. I Love to party – Let’s find 10,000,000 people strong! (1,250,993 members)
23. 1,000,000 Strong For Stephen T Colbert (1,194,635 members)
24. SI VAS A REGALARME FLORES, QUE SEAN DE PORTAFLORES.COM (1,125,103 members)
25. I bet I can still find 1,000,000 people who dislike George Bush! (1,000,318 members)
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