That's why they call it the Tube

Advertisers, frustrated by the federal government’s stubborn refusal to legalize 24-hour advertising on your bedroom ceiling, have not given up the fight for your undivided attention and pocketbooks. Faced with new technologies like TiVo and eyelids that allow consumers to avoid or block out their product pitches, advertisers have begun exploiting circumstances in which they have a captive audience. Maybe you’ve noticed the cooking tips you get from Emeril while you wait in line at Ralph’s to buy your Stouffer’s french bread pizza and One Sweet Whirled?