Textbook Giants McGraw-Hill and Pearson Backing Inkling iPad e-Textbook Efforts

I first learned of Inkling for iPad last August. Inkling is a free iPad app that sells access to interactive textbook material via in-app purchases. Individual chapters or entire books can be purchased for a wide variety of prices. Individual chapters appear to range from $1.99 to $9.99 while entire books are over $60. Anyone who has looked at college textbook prices will realize that $60 to $70 is a bargain for some textbooks. Inkling’s e-textbooks are more than just simple replicas of the printed page.