Television Takes Over Our List of Top 20 Facebook Pages

Facebook Marketing Bible

Television literally took over our list of Top 20 Facebook Pages this week, or since our last such post Thursday, when TV shows also made up a significant part of the list.

Eight of the 20 top Pages, compiled courtesy of Inside Facebook’s PageData tool, were television shows this week, thanks to some hefty Page consolidation that occurred on April 21, 23 and 24.

Top Gainers This Week

Name Fans Gain↓ Gain, %
1.Family Guy3,249,287+353,541+12.21
2.Texas Hold’em Poker17,460,949+329,882+1.93
3.House3,499,961+224,807+6.86
4.Mafia Wars11,977,985+188,348+1.60
5.Justin Bieber3,019,457+161,492+5.65
6.The Office1,501,438+158,079+11.77
7.Lost2,097,689+152,876+7.86
8.South Park3,867,550+152,712+4.11
9.LETTERS TO JULIET172,399+144,896+526.84
10.Reba McEntire270,627+135,509+100.29
11.Walmart1,006,938+122,820+13.89
12.Desperate Housewives555,300+118,362+27.09
13.Two and a Half Men1,907,230+116,794+6.52
14.Facebook8,303,857+116,087+1.42
15.Scrubs2,127,938+115,312+5.73
16.Antanas Mockus418,680+104,465+33.25
17.Red Bull2,665,206+101,157+3.95
18.Titanic2,137,704+98,679+4.84
19.Taylor Swift3,819,421+95,296+2.56
20.Benigno “Noynoy” S. Aquino III1,357,055+90,085+7.11

Could this be a part of Facebook’s push to reserve Pages for businesses and brands and have fans create Community Pages, instead? Perhaps it has picked TV shows as the first category to consolidate all unofficial Pages for. That could make sense, given that entertainment Pages have generally been more successful than other categories on Facebook. Or, maybe all the growth can be accounted for by very precise Facebook ad campaigns, effective use of the company’s new plugins, or other factors? Here’s a look at some of the TV Pages’ growth.

At the top of the list in first place was the show “Family Guy,” which benefited from the aforementioned Page consolidations to the tune of almost 300,000 across the three days. Its total fan base growth as of a week ago was 353,500, so it seems like that three-day push really gave this Page the edge this week.

But before moving on to the other seven TV show Pages it’s worth mentioning that Zynga’s top games have fan Pages still high on the list:  Texas Hold’em Poker at number 2 and Mafia Wars in fourth place. Both Pages had steady growth over the past few days.

House” came in third place, adding about 200,000 fans through the three days of consolidations and a total of 224,800 during the past week. In sixth place was “The Office,” which added 138,000 fans during the three days and a total of 158,000 since last week. “Lost” was in seventh place and added about 133,000 fans, growing a total of about 152,800 fans since last week.

South Park” was in eighth place, also benefiting from Page consolidations, but probably also from controversy over a recent episode that drew protests from Muslims and affiliated groups for depicting the prophet Mohammed. “Desperate Housewives” came in at number 12, growing by 104,000 fans during the three days and a total of 118,000 during the past week. “Two and a Half Men” followed at number 13, benefiting from the surges to add just under 117,000 fans (albeit Charlie Sheen is still in the news with his marital troubles) and “Scrubs” came in at number 15, also with the surges, growing by about 115,300 fans during the past seven days.

A couple movies were on the list, too. “Letters to Juliet,” a new romantic movie that’s been running homepage ads added about 145,000 fans with steady growth and “Titanic,” circa 1997, landed at number 18 — big growth of 98,700 fans thanks to those three days of Page consolidations.