Tablets Step On PC Sales

Tablet sales hurt PC sales in the fourth quarter of 2010, according to a new report from International Data Corp.

According to the report, the global PC market saw shipments rise only 2.7% year on year during 4Q10, which was less than a projected increase of 5.5% for the quarter. Still, PCs aren’t going away. While the increase was smaller PC shipments for the quarter hit 92.1 million, which is still the largest ever. Total shipments for 2010 reached 346.2 million, an increase of 13.6% which, according to the report, was fueled by a strong recovery in the first half of the year.

David Daoud, research director, US Quarterly PC Tracker and Personal Computing, attributed the growth to a surge in PC sales in 2009, and to the surge in tablet adoption in 2010. He stated: “The US market was expected to shrink year over year given the exploding growth experienced in the fourth quarter of 2009. Growth steadily slowed throughout 2010 as weakening demand and competition from the Apple iPad constrained PC shipments. In addition to relatively high market penetration and a ‘good-enough’ computing experience with existing PCs, consumers are being more cautious with their purchases and competing devices have been vying for consumer dollars. This situation is likely to persist in 2011, if not worsen, as a wave of Media Tablets could put a dent in the traditional PC market.”

Via The Silicon Valley Business Journal.