T-Mobile Is Taking Its #HatsOff4Heroes During Major League Baseball All-Star Week

The wireless carrier will donate at least $1 million to Team Rubicon

The T-Mobile Home Run Derby will be held at Nationals Park July 16 T-Mobile
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T-Mobile, the official wireless provider of Major League Baseball, is readying a full roster of initiatives for the league’s All-Star break next week.

During the 2017 World Series, T-Mobile donated $20,000 for every home run that was hit and $2 for every tweet including the #HR4HR hashtag up to $500,000 toward Team Rubicon’s hurricane relief and recovery efforts in Puerto Rico, Texas and Florida.

The wireless carrier is running a similar initiative for MLB’s 2018 regular season, donating at least $1 million to Team Rubicon—$1 for every tweet and Instagram post with the #HatsOff4Heroes hashtag throughout the season.

The T-Mobile Home Run Derby will be held Monday night at Nationals Park—site of the 2018 All-Star Game and home of the Washington Nationals—and the wireless carrier will donate $5,000 for every home run, doubling that when a magenta ball is hit over the fence during bonus time.

The championship game of the inaugural Armed Services Classic tournament will be held at Nationals Park Friday and, following the game, one representative from each of the five military branches will compete in a home run contest. T-Mobile will donate $300,000—$50,000 to charities supporting each military branch—and the two finalists will hit alongside the pros at the T-Mobile Home Run Derby, with an additional $50,000 going to the charity of the winner’s branch.

Fans can predict the top slugger in the T-Mobile Home Run Derby Bracket Challenge (also available via the MLB At Bat application) through July 16 at 7:59 p.m. ET, with one winner receiving four tickets to the 2018 World Series presented by YouTube TV and a $500 Mastercard gift card.

T-Mobile is also transforming one of its stores in Washington, D.C.— 555 11th St. N.W., Suite C—into a #HatsOff4Heroes experience, where fans can team up with local artists to create free custom New Era hats and enjoy surprise visits by MLB players.

Finally, the wireless carrier hid 12 magenta baseballs in some of Nationals superstar Bryce Harper’s favorite spots in Washington, D.C., and fans who find them will receive two tickets to the T-Mobile Home Run Derby. Clues will be provided via @TMobile and @BHarper3407.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.