Survey: Mobile 411 Users Ready To Spend
Mobile voice search and enhanced directory assistance solutions provider V-Enable commissioned a study to determine what mobile users want and expect when they dial 411. The survey, conducted by Opus Research’s Local Mobile Search Advisory Service, found that the typical Mobile 411 user is an on-the-go consumer who wants immediate accurate results. This is opposed to the typical Internet user who can spend hours browsing and searching.
When mobile consumers use directory assistance, they most often do so because they’re in the “purchase decision mode,” which makes them a subset of mobile users that’s particularly attractive to marketers, the report found.
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