Survey About Mobile Video Apps Says: Free is Good. Social Interaction Not That Important
In a study conducted by Nielsen for the Cable & Telecommunications Association for Marketing I noted one significant finding that the place people view video on mobile devices was right at home. Nielsen provided information on another interesting aspect of the study on its own website that:
Consumers Say Free/Low Cost Is Most Important When Choosing Mobile Video Apps
As noted in Nielsen’s own subject line, 63% of respondent’s state that “Free/low subscription rates” was “very important.”
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