Survey: 22% of Ad/PR Agency CEOs Expect Client Budget Increases in Q4
“Cautiously optimistic” is a phrase many PR and advertising agency CEOs have been using when asked about their thoughts on chances for industry rebound in Q4 2009 and beyond. A new global survey of agency CEOs by Worldwide Partners Inc. and ECCO International Communications network backs up these claims. The highlights, via Adweek:
22 percent said they expect client budgets to increase during the rest of this year, vs. 34 percent anticipating further cutbacks.
76 percent of those polled said clients had reduced their 2009 spending through September.
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