Get Up Close and Personal With Superzoom From Instagram

Instagram also released face filters and stickers for Halloween

Closer ... closer ... closer Instagram
Headshot of David Cohen

Instagram’s newest feature brings users up close and personal with people or objects in videos.

Superzoom enables users to zoom in on a single object in a video, with dramatic music in the background, and create three-second Superzoom videos.

Instagram detailed how the new feature works in a blog post: “Open the camera and you’ll see Superzoom next to Boomerang under the record button. Tap Superzoom and then tap record to automatically zoom in with suspenseful music. You can make a Superzoom of anything—your selfie, your friend’s goofy face or even your half-eaten sandwich. As always, you can send your video to your friends on Instagram Direct or add it to your Story.”

The Facebook-owned photo- and video-sharing network is also helping users celebrate Halloween with a set of face filters and stickers, which will be available through Nov. 1.

Instagram said in its blog post, “Whether you’re planning spooky activities with friends or just hanging out at home, get into the Halloween spirit by turning yourself into a zombie, transforming from a vampire into a flying bat or getting lost in a mysterious fog. You can also add Halloween stickers to your photos and videos as a final touch.” David Cohen is editor of Adweek's Social Pro Daily.