Super Bowl Ad Pays Off for Cars.com Mobile
All those millions spent on Super Bowl ads do sometimes pay off for advertisers. Cars.com is claiming a 20% increase in February traffic following the launch of its 2009 marketing campaign during the Big Game.
Cars.com was one of the relatively few advertisers to feature a mobile aspect in its spot, and that paid off as well. The company claims a 43% increase in daily page views to its mobile site in the week following the game.
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