Super Bowl Ad Pays Off for Mobile

All those millions spent on Super Bowl ads do sometimes pay off for advertisers. is claiming a 20% increase in February traffic following the launch of its 2009 marketing campaign during the Big Game. was one of the relatively few advertisers to feature a mobile aspect in its spot, and that paid off as well. The company claims a 43% increase in daily page views to its mobile site in the week following the game. Also, in the same week, contacts to dealers rose 12% over the prior year.