Subway Lets You Text to Eat Fresh

Subway is helping New Yorkers eat fresh even faster with a new program called Subway Now, which lets them text orders to a short code (466626) and get a return message saying when their order will be ready – all before they even get to their favorite Subway location.

According to Mobile Marketer, Subway turned to remote food ordering platform provider GoMobo to develop the service. Other chains already using the order-ahead service include Dunkin’ Donuts, Papa John’s, Quiznos and Krispy Kreme.

Sandwich lovers need to first register on Subway’s site and enter credit card info before they can start texting orders. Then, they text “MENU” to the short code to get a list of sandwiches and reply with the number assigned to the sandwich of their choice, which gets charged to the credit card tied to the account.

A few Subway franchise locations tested mobile marketing programs last year, but this is the first major mobile push for the sandwich chain.