Style Network Beefs Up Campaign for Skin Cancer Awareness Month

In honor of Skin Cancer Awareness Month, the Style Network has expanded its year-round “Fight With Style” campaign to raise awareness about the disease. There’s a new PSA (above), additional online information, partnerships with a number of organizations (there’s an event on May 11 with the SHADE Foundation in Washington D.C.), and the release of data from its poll of 1,000 women ages 18 to 54 year old, conducted with polling company company TM, inc./WomanTrend.

According to the poll, 48 percent of respondents have never been to a dermatologist; the same percentage were surprised to learn that there are more cases of skin cancer diagnosed than breast, prostate, lung ,and colon cancers combined; and only one in five use sunscreen daily.

We reported on Marc Jacobs’ t-shirt design featuring Victoria’s Secret  model Marisa Miller to raise awareness about skin cancer back in December. Separately, we’re curious about why skin cancer campaigns seem to focus more heavily on women.

We’ve been in touch with the Skin Cancer Foundation and will add their comments when we receive them. But a quick look at their website shows studies that reveal that melanoma has a greater impact on women than men, and there have been studies showing an increase in cases of melanoma in young women. Melanoma is the deadliest form of skin cancer.

Still, the Skin Cancer Foundation website also talks about the risks for men, particularly those over 40 years old. Everyone be safe out there and be sure to put on your sunscreen!