Stung on Facebook and let down by Draw Something, Zynga looks to mobile for future growth

Zynga suffered declines on its Facebook business, according to its Q2 earnings report. Going forward, CEO Mark Pincus says the developer will look to mobile, advertising and male-oriented games for growth potential.

The developer made $332 million in revenue and $302 million in bookings for Q2 2012. That’s up 10 percent for both year-on-year, but down in bookings about 5 percent from its highest-ever bookings rate of $329 million reported in Q1 2012. Zynga lowered its 2012 guidance to reflect both a decline in its Facebook business as a result of changes on that platform and because of mobile game Draw Something performing below expectations. Bookings are now projected in the range of $1.15 billion to $1.225 billion, down from the $1.425 billion to $1.5 billion reported in Q1.

Zynga released six games in Q2, three of them mobile — Matching With Friends, Zynga Slots and Zombie Swipeout. A real money gambling game is expected to be released in international markets in the first half of 2013, but it is not clear if this title will be mobile or social. Meanwhile, Zynga plans to expand its nascent publishing business to mobile games.

Read the rest of the earnings breakdown on our sister site, Inside Social Games.