Will we see more social networks in the future? Garrett Camp, founder of the discovery engine StumbleUpon, doesn’t think so.
“I think it’s going to be, you’re not on a social network, but you’re using social functionality within existing products,” Camp predicted in our Media Beat interview. “I don’t think there’s going to be as many new social networks pop up as leveraging existing networks like Facebook or StumbleUpon to enhance the experience.”
He offered this example: “You can put one of our StumbleUpon badges on your site, and you’ll get a lot more traffic. From the badge, there will be a little window that pops up letting you stumble from that page. It’s a targeted, site-specific stumble mode.”
— JASON BOOG
Part 1: StumbleUpon CEO: ‘We Refer Almost As Much Traffic As Facebook’
Part 2: StumbleUpon Offers Alternative To Banner Ads
You can also watch this video on Mediabistro’s YouTube channel.