StumbleUpon Deriving More Dollars From 'Discovery'
StumbleUpon, which raised another $17 million in funding last week, is rolling out a new tiered pricing option, as well as a suite of new analytics for advertisers. Now brands that need to reach consumers during a specific window, such as movie advertisers, can pay more to do so.
StumbleUpon is designed to help Web users discover more content sites based on their interests or peer recommendations. The company’s Paid Discovery product places links to marketers’ sites or videos within a user’s stream of recommended sites.
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