While the term “environmentally-conscious customer” may conjure the image of a twenty-something hipster or a kale-chip-making yoga instructor, the label actually applies to a wider range of shoppers than one might think.
As it turns out, the majority of consumers take green packaging and sustainable practices into account when choosing where to shop and what to purchase.
- 57 percent say that green packaging is important to them
- 61 percent have taken green packaging into account when deciding where to shop
- 55 percent have considered an online retailer’s overall carbon footprint
- 64 percent have considered the sustainability of supply chain practices when deciding between brands
Maria Haggerty, CEO of Dotcom Distribution, explained the weight of these findings in a release, saying:
“Today’s consumers are environmentally aware, and making changes to become more environmentally friendly is one of the best things you can do as a brand. Brands that are not able to make sustainable changes themselves should look to third-party logistics providers that can help implement these changes in a cost-effective way.”
It appears “going green” is no longer a fluffy marketing option to target a specific demographic, but a necessary move for any brand or retailer hoping to remain competitive.
Expect more “greenwashing” to come.