Stay-Off-My-Lawn Baby Boomers Not Interesting in Social Networking
(A broadband enabled, WOM driven Boomer, via Greg Gulliford)
With 70 million Baby Boomers about to retire and spend their hard earned nest egg, all marketers are seeking new ways to reach them.
Despite some decent traffic on social networks like Eons and TeeBeeDee, a new ThirdAge/JWT Boom survey finds that seniors are using computers heavily but aren’t in to the culture of oversharing. Compared to the spooning of Emily Gould and Julia Allison, most Boomers are clearly the fork.
However, PR people equipped with both media relations and social media skills can reach them.
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