Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program
Will it help ease recent backlash?
Starbucks pushes its loyalty program on Snapchat.
Starbucks is the latest brand betting on Snapchat's 6-month-old Sponsored Lens ad format that overlays graphics on the app's ephemeral photos and videos. Today, the brand is running a Sponsored Lens to promote its recently revamped loyalty program and mobile app.
Adding the sponsored graphic to a "snap" makes users' eyes bigger and then turns them into a pair of stars—the symbol the brand uses for its loyalty program—that then explode.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in