Sprint/Walsh Wireless Automobile Big Brother Powered by Sprint 3G

I realize that “privacy is dead” and that everyone and everything done is scrutinized these days. But, is it just me or does this announcement have an “Big Brother” overtone that overshadows the interesting technology behind it?

Sprint and Walsh Wireless Launch M2M Device to Drive Usage-Based Insurance for Vehicles

The “Big Brother” aspect appears up front at the end of the first paragraph:

Drivers could see a reduction in their premiums by being rewarded for low mileage and/or safe driving habits.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in