Sprint Will Punish Partners Who Violate Consumer Rights

Sprint apparently wants to keep mobile content providers honest, particularly those offering their wares off-deck. RCR Wireless News reports that Sprint told aggregators who provide direct-to-consumer content that they will be penalized if they violate the guidelines from the Mobile Marketing Association. These violations include charging too much for subscription services, not allowing consumers to easily opt-out of a campaign and a couple dozen more.

The policy reportedly went into effect on April 1. Content partners who have numerous transgressions might find themselves not receiving any of their expected revenue share or losing the short code for their text-message campaign. Understanding the value of positive reinforcement, the carrier might up the revenue share for partners who don’t stray from the guidelines.