Sprint May Fire Opening Salvo in Price War: Report

MocoNews is reporting that Sprint, the beleaguered No. 3 U.S. mobile service provider, is expected to offer a flat-rate calling plan at up to a 40 percent discount to its rivals, according to Reuters.

Analysts are saying that the new plan could be considerably less expensive, at rates as low as $60 a month—a price that would put considerable pressure on the other carriers and signal the beginning of a major price war.

Earlier this week, all the other carriers rolled out unlimited voice plans at $99 per month.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in