Sports Illustrated Enters Video Arena
REVISED at 4 p.m. ET: Looking to build on the success of video related to its 2010 swimsuit issue — more than 66 million video streams served — Sports Illustrated added a video component to its Website, with veteran sports journalist Maggie Gray anchoring signature program SI Inside Report.
SI also added Ian Orefice, who was part of the launch team at CNNMoney.com, as executive producer of video.
Mercedes and Samsung are on board as launch advertisers, and the video fare will originate from Time Inc.’s
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