Spin the Agencies of Record

“A basketball team is like the five fingers on your hand. If you can get them all together, you have a fist.” – Mike Krzyzewski

Rubenstein Public Relations announced that it has been chosen as the agency of record for the British Basketball Association (because there is such a thing).

The BBA, which is the UK’s “premier professional basketball league”, engaged Rubenstein Public Relations to both make the most of what appears to be a growing interest in basketball in the UK and hype the organization’s United States launch in seeking franchise partners and other business opportunities. Full league operations will begin in November 2014.

“Meat is a big deal in my life…I’m a normal American.” – Nick Offerman, aka Ron Swanson

Sonic, America’s biggest drive through chain, recently chose Cohn & Wolfe as its new PR AOR. In addition to supporting the brand’s social media promotional strategies, C&W will also help drive external messaging, work on “issues management” and contribute to cause marketing projects and individual franchise promo efforts.

“Whoever said money can’t buy happiness simply didn’t know where to go shopping.” – Bo Derek

FaceCake Marketing, described as a pioneer in the “personalized interactive marketing” field, has chosen Lippe Taylor as its first PR agency of record. FaceCake customers use the company’s Visual Demonstration System to virtually “try on” clothing, accessories and makeup in real-time. As an agency that “specializes in motivating consumers to buy”, Lippe Taylor is an ideal choice for the company.

“I’m a jack of all trades, honey, we’ll be alright.” – Bruce Springsteen

Integrated marketing company i.d.e.a. announced the addition of four new accounts to its brand partner roster. The agency will help daily newspaper UT San Diego develop a newsroom launch campaign, create radio spots for the Islands fast food restaurant group, work on website optimization and online lead generation for Global Equity Finance and develop logos, messaging strategies and brand guidelines for the fitness program company Fit4Mom.

“My mother emails me stuff about when she finds a paparazzi photo and they’re like, his hair is out of control.” – Bradley Cooper

The pop culture content company PopSugar has chosen Goodby Silverstein & Partners as its global advertising AOR. This move comes directly after the company rebranded itself as Popsugar Inc. and launched a streaming show called Popsugar Live! GSP’s newest client clearly aims to expand its digital footprint; in addition to its primary website, Popsugar also owns ecommerce properties such as the search engine Shopstyle and the subscription service Must Have.