Spin the Agencies of Record

2011 Cadillac CTS-V

General Motors has chosen The Vox Collective as its 2012 U.S. Hispanic agency after a competitive search. The firm will focus on the Chevrolet, Buick, GMC, and Cadillac brands. [via]

Caribou Coffee has chosen Ruder Finn as its AOR after a competitive search that included Padilla Speer Beardsley and Ogilvy. The coffee company’s previous AOR, Exponent PR, didn’t participate in the search. [via PRWeek]

The first Harlem Arts Festival has chosen House of Success for media and influencer outreach, and partnership development with the Harlem business community. According to a statement from House of Success founder Sakita Holley, the festival will “shift the spotlight” back to Harlem from Brooklyn, which has gotten a lot of arts attention in recent years. [via]

NovoNail, a company with treatment centers for nail fungus (yuck!), has chosen Trevelino/Keller as its AOR. The work will focus on local outreach, consumer lifestyle work, and PR in other areas. [via]

The North Carolina Community Action Association has chosen V.K. Fields & Co. Public Relations to promote its initiative “Face-to-Face With Poverty,” an initiative that will raise awareness about poverty-related issues across the state. The program will target elected officials and community leaders. According to the press release, the 2010 Census showed that North Carolina has the 12th highest level of poverty in the nation. [via]

Data management company NetApp has chosen Bluetext for U.S. public sector PR. The company has trimmed its roster of agencies from 17 to one in each of the following regions: EMEA, the Americas, and Asia-Pacific. [via PRWeek]