Spin the Agencies of Record

Kate Moss in Topshop

Topshop has hired Zapwater Communications for PR, marketing, social media, and events work tied to the September opening of the retailer’s Chicago store. David Zapata, president of Zapwater, said the fees for the account are “sizeable” with more than six staffers doing the work. [via PRWeek]

The Snoring Center, which specializes in treatment for snoring and sleep apnea has chosen Hill & Knowlton for both traditional and social media PR work. The firm’s L.A. and N.Y. offices will work on the account.

Beckerman has added six clients to its real estate practice: ABS Partners, a NYC brokerage and consulting firm; Avidan Management, a family-owned New Jersey real estate company; Centaur Properties, which acquires and rebrands property; Claremont Companies, a development and construction business; First Potomac Realty Trust, a real estate investment trust; and Hollister Construction Services, a general contractor.

The Pollack PR Marketing Group was chosen as AOR to Luxe Hotels after a competitive review. The firm will work on media and community relations, social media and website services, and investor and trade conferences.

FarmLinks Golf Club at Pursell Farms near Birmingham, Alabama has chosen Buffalo Communications for PR and media relations. The work will also include promotions for The Experience at FarmLinks, the company’s turf research and education program.

Formula PR was chosen as the AOR for the rebranding of Pert Plus shampoo. The rebrand will include new packaging and a male focus. It was a competitive review, although Pert Plus would not comment on the other firms involved. According to PRWeek, PainePR has previously worked with the company.

Trylon SMR has been chosen by SecondScreen Networks, an ad network that spans across various tools and devices, for media relations work.