Sphere No Longer Here for AOL News

AOL News is AOL News again, and Sphere was jettisoned into the stratosphere, as an AOL tipster told Silicon Alley Insider that CEO Tim Armstrong was no fan of branding the news site Sphere.

AOL announced in November that the name of its blog-content engine would change from Sphere to Surphace, and that the main page for AOL News would be rebranded as Sphere, but the Sphere URL is automatically redirecting Web surfers to AOL News.

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