Speaking of The Knot…

TheKnotLogo.jpgSeconds after posting the item below about Condé Nast’s Brides.com and online gift registry MyRegistry.com teaming up, a press release arrived about The Knot launching its own online registry platform, Gift Registry 360.

The Knot says GR 360 allows users to register for any product available on the Web and manage the information on one list using Facebook wedding application Weddingbook.

GR 360 allows users to add items by category or retailer, with all transactions occurring on the retailer’s site and The Knot collecting commissions on sales. The Knot teamed up with five key registry retailers: Macy’s, Target, Williams-Sonoma, Pottery Barn and Crate and Barrel.

The Knot senior vice president of e-commerce and registry Kristin Savilia said:

We recognize that the current registry-creation process is confining in that it limits the couples’ selections to the assortments of individual retailers. We are excited to now offer a solution that allows couples to register for virtually any product they want and, likewise, we are thrilled to offer wedding guests a time-saving solution to find the perfect wedding gift.

And The Knot co-founder and CEO David Liu added:

We believe Gift Registry 360 is the future of registry gifting because it takes the product information out of the retailers’ Websites and puts it into the hands of the couple. As more and more of our couples use social-networking platforms like Facebook to communicate about their weddings, we’re creating a unique and exciting opportunity for our retail partners to make their products available at the point of guest contact where they are most likely to transact.