Sony’s “Code” of silence

Almost a week after Kim Masters wrote about the lack of screenings for “The DaVinci Code” for back on May 12th, the New York TimesSharon Waxman has gone full bore on the story today.

It’s amusing to watch how Sony and for that matter, any big studio, reacts to “secret” news at first blush. In Master’s piece, no official cooperation from the studio. In our piece, off-the-record comments from studio sources, but still no official spokesman comments.

In The New York Timespiece? Marketing president Valerie Van Galder! Distribution guru and Sony Pictures vice chairman Jeff Blake! Imagine president Michael Rosenberg! Just let us know if you want to talk to anyone else on the record, ‘kay Sharon? (pant, pant!) We’ll get ’em!

It’s OK, Sony, – we’re not offended. After all, a million subscribers can’t be left thinking Sony’s afraid to show “The DaVinci Code.”

As Waxman writes, “The strategy, studio representatives say, is to preserve a climate of mystery and excitement around the movie, despite the fact that anyone who is interested probably already knows the plot.”

Now, it’s part of a “strategy” of secrecy, not a defensive crouch against piracy, 13 year old online gossip-mongers, YouTube, and ultra-rightist Christian groups of the nutcase boycott variety.

Honestly, why Sony wouldn’t just come out and say: Look, we’re in the anticipation business. There’s a reason why strippers don’t walk on stage nude.

But that would have sent Opus Dei into a paroxysm of rage not seen since Hitler comitted suicide.