Soggy U.S. Open Tees Up Solid Score for

Monday’s much-delayed and drama-heavy U.S. Open final round was tough on the participating golfers—particularly runner up Phil Mickelson. But the day-late conclusion of the tournament—which likely captures many usual TV viewers trapped in the office–yielded a banner day for

The Sports Illustrated property enjoyed its biggest traffic day of the year on Monday (June 22), drawing close to a million unique users for the day. According to officials, the site fell just short of the million-plus unique users who logged on during the final round of last year’s event, when a hobbled Tiger Woods captured the championship in a playoff.

To bolster its tournament coverage this year, dispatch a team of 15 writers and editors to cover the event, churning out a continusou mix of news stories, analysis, blog postings and photos.  In addition, to keep users engaged the site leveraged its recently launched community platform SI Golf Nation.

Overall, the site averaged roughly 415,000 unique users per day during this year’s U.S. Open, an increase of eight percent versus last year, per internal metrics. The down-to-the-wire final, eventually captured by relative unknown Lucas Glover, also provided’s mobile brand with a boost–as the site average 100,000 unique mobile users during the tournament. Video views also surged by 177 percent, said officials.