How do you track social media return on investment (ROI)?
It’s the age-old question, and for many brands calculating exactly what they’re getting out of their social media campaigns has proven to be an especially difficult nut to crack.
Indeed, according to Nielsen social has become a key marketing and sales channel for 70 percent of companies, but less than half (37 percent) know how to measure their ROI.
So how can businesses realise the value of social selling? Check the visual below for some insights, which comes courtesy of Sales for Life.
(Source: Sales for Life.)